This was a project I started in early 2020, involving a complete brand identity for a streetwear clothing brand. This was slightly different to anything I had done before as it involved creating a continuous stream of content for their social media, through various photography and design projects. The designs resulted in multiple sales across the 3 months that I was involved. Below is the examples of logo variations used on the clothing and on social media ads.
Product mockups were an important part of this project, as the client wanted regular product updates and needed to see how certain logos and icons would look before purchasing stock. If the designs were not as the client wanted, certain changes were made through regular communication before the launch. Below are examples of some of the product mockups that i created.
The social media pages of this brand were very important as they were the main method of advertising used. Photography and giveaway content had to be used with appropriate hashtags to ensure high engagement, eventually leading to website clicks and sales. This was measured using Facebook analytics and ads were customised based on the findings. Below are photography examples that I edited on photoshop to use as social media content.
