This project involved creating brand guidelines for a well established football club in AFC Rushden & Diamonds. During this process I created a typography style guide, colour and logo usage recommendations, and also social media templates which could have been used on match days. The brand style guide leaflet created by myself was not eventually used in their final decision making, however they appreciated my work and it was vital for me in understanding how brand identity works in the football industry. Below is a working prototype of the leaflet, along with examples of the templates I created for the clubs social media.
